Why plant-based?

There are many good reasons.

Choosing plant-based is a simple way to prevent animal suffering. Animals are individuals with emotions, personalities and a desire to live. Plant-based choices can also benefit you, the planet and other people.

Plant-based food and animals in a welcoming environment
Animals in a natural environment

Animals

Choosing plant-based means animals do not have to suffer and die for your food.

About animals →
Person and animal sharing a peaceful moment

How it feels

It feels good to know that you are no longer contributing to animal suffering.

About how it feels →
Nature, water and a green planet

Planet

Plant-based eating puts less pressure on the planet and leaves more room for nature.

About the planet →
Vegetables, fruit, pulses and grains

Health

Plant-based eating can benefit your health and reduce the risk of certain diseases.

About health →
People sharing food

Other people

Choosing plant-based can help us use food and agricultural land more efficiently.

About people →
Chickens in animal agriculture

The scale.

By choosing plant-based, you help reduce the enormous number of animals killed for food.

About the scale →
All reasons

All 30 reasons at a glance.

Explore all the reasons relating to animals, how it feels, health, the planet and other people on one page.

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Ready to make the change?

There are plenty of good reasons to choose plant-based. Discover how delicious and easy it can be.

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Sources

Sources for Nutrients: the sources below address whether we can obtain the nutrients we need from a well-planned plant-based diet.

Dietitians Association of Australia. (accessed February 15, 2025). What is a vegetarian diet?

Mayo Clinic. (2023). Vegetarian diet: How to get the best nutrition.

Heart and Stroke Foundation of Canada. (accessed February 15, 2025). Vegetarian diets.

Harvard Medical School. (2024). Becoming a vegetarian.

British Dietetic Association. (2021). Vegetarian, vegan and plant-based diet.

British Nutrition Foundation. (accessed February 15, 2025). Vegetarian and vegan diets.

National Health Service. (2022). The vegan diet.

American Dietetic Association. (2009). Position of the American Dietetic Association: Vegetarian diets. Journal of the American Dietetic Association.

Melina, V., Winston, G., & Levin, S. (2016). Position of the Academy of Nutrition and Dietetics: Vegetarian diets. Journal of the Academy of Nutrition and Dietetics.

Health Council of the Netherlands. (2024). Healthy protein transition.

Photo source for The scale: Lucas Vincour / Zvirata Nejime / We Animals Media.